BKG1091 Marketing of Islamic Banking Products

Module Description

This module provides an overview of the current marketing landscape in the banking arena. It also discusses new ideas on securing and retaining customers.

Learning Outcomes

  1. Understand terms, concepts and theories related to marketing Islamic Financial Services;
  2. Analyse the influence of business environments on individual and business customers’ buying behaviour;
  3. Know the foundation of market segmentation, target market and market positioning; and
  4. Identify the marketing mix and strategies of financial services.


All information is valid at the time of publishing. IBFIM reserves the right to make alterations to the information without prior notice.

Face-to-face: 1 day
Online Access: 3 weeks per module
Category: Banking

Part of:
Intermediate Qualification in Islamic Finance (IQIF) – Banking

There is no examination for this module. Participants will be given the Statement of Completion upon completion of this module.

Please refer to Fees: